This is a reliable and official label that covers some thirty product categories (detergents, paper, paint, tourist accommodation, etc.) identifiable by the flower logo. In France, the Ministry of the Environment has entrusted ADEME with the support of French policy on the European Ecolabel, and AFNOR Certification with its issue. The European Ecolabel, through the application of its criteria (22 mandatory criteria, 45 à la carte criteria), guides accommodation to structure an approach to improve their performance, particularly by reducing consumption (water, energy, etc.) and associated costs.